Recent decades have seen considerable progress towards improved vaccine coverage. Rather than adhering to conventional vaccination education programs, it is important to draw lessons from other academic disciplines that can help to drive transformation and innovation.
Cultural biases are a primary factor on attitudes to vaccination, and the history of antivaccinationists is as old as the history of vaccination itself. The claims and activities of anti-vaccinationists have adverse public health consequences. To counter the anti-vaccine movement it is imperative that we improve public education and persuasion through innovative, multidisciplinary efforts.
This presentation will review how people make decisions such as decisions regarding vaccines; and why they regularly make poor decisions. This will be followed by “lessons learned” in devising population-level vaccine recommendations and educational programs.
Link to video.